<aside> 👟 The Running Brand for Runners

</aside>

Why Tracksmith?

What makes Tracksmith, Tracksmith?

Competition

“Big” Competition

Nike

Adidas

Asics

“Small” Competition

Soar

Janji

Tracksmith

Who uses Tracksmith?

“Professional amatuers”

Athleisure users

Post-collegiate athletes

Where to next?

Hare AC

Collegiate Tracksmith

Partnerships

Extending the community

Reddit Wins

A little about me

What I hope to bring to Tracksmith

Why Tracksmith?

What makes Tracksmith, Tracksmith?

Competition

As a marathoner, I hear about countless running brands through Reddit discussions, Slack groups, and LetsRun forums. These fall into two main categories Big brands, which are easy to find and purchase from, available anyway, and purposefully basic, and Small brands, which, like Tracksmith, aim towards dedicated runners pushing for PR’s, BQs, or OTQs.

Big

<aside> 🏭 industry giants

</aside>

Nike, Adidas, Asics, Etc.

Adidas links to a cluttered selection of similar items

Asics info dump, including some nearby stores