Why Tracksmith?

What makes Tracksmith, Tracksmith?

Quality
- Comfortable, purposeful materials
- Breadth of colors
- Running focused apparel
“Locality”
- Community feel(Hare AC, Story-focused collections, location-based instead of global)
- Grounded brand(feels like a group of people, not amalgamous thing)
- Personal presence(especially at Abbott Majors)
Love of the sport
- Funding for running-focused media
- Blogs/Magazines(Meter)
- Events(run meetups/races)
Consumer-Focus
- Easy to navigate webpage
- Easy to use Returns/Exchanges

Competition

As a marathoner, I hear about countless running brands through Reddit discussions, Slack groups, and LetsRun forums. These fall into two main categories Big brands, which are easy to find and purchase from, available anyway, and purposefully basic, and Small brands, which, like Tracksmith, aim towards dedicated runners pushing for PR’s, BQs, or OTQs.

Big

<aside> 🏭 industry giants

</aside>

Nike, Adidas, Asics, Etc.

Presence
- Major sponsors
- Global in-person locations
- Well-known and well-marketed
- Deep catalogs
Simplicity
- Relative lack of diversity between options
- Materials de-emphasized
- Basic color options
Affordable
- Constant sales
- Cheaper materials
- Mass-production
Nike’s simple selection page

Adidas links to a cluttered selection of similar items

Asics info dump, including some nearby stores